HEVC promises to keep quality high, file sizes low for videos, photos

Support for HEVC, also known as H.265, was announced at the WWDC Keynote by Apple Senior Vice President Craig Federighi. AppleInsider examines the technology from a user’s standpoint, said to be needed to as well keep 4K videos down to a manageable size.


MPEG-4 begat H.264, which led to HEVC

Apple adopted H.264, also known as AVC in with the launch of QuickTime 7 in April 2004, with Mac OS X 10.4. Apple moved the implementation to Windows in 2005. It boosted the then-standard MPEG-4 from two years prior in much the same way that HEVC improves H.264.

The newer HEVC was born in 2012, and is an evolution of H.264. The newer codec includes better motion compensation for fast-moving scenes, larger computational errors for difference-coding, and other improvements designed to keep file sizes small, at the expense of processor power needed to encode and decode.
The inclusion of the HEVC codec is transformational, in the same way that H.264 was a decade ago.
Cutting back on the processor demand of coding and decoding HEVC video, Apple is implementing hardware acceleration of HEVC in the late 2015 27-inch iMac, the early 2016 MacBook, and the 2016 MacBook Pro and newer.

Utilities to take advantage of the hardware acceleration, and updates to existing ones are expected at about the same time as the High Sierra release in the fall.


Motion, Final Cut, and Compressor will see hardware encoding support for HEVC at some point in the future —but no timetable for release is yet known. Apple’s iTunes does not support HEVC in the High Sierra beta at present, but Photos does in the HEIF photo codec that utilizes aspects of the HEVC codec.

Intel’s Kaby Lake processor used in the most recent range of Macs, and the AMD Radeon Pro chipset included in the 2016 MacBook Pro have HEVC decoding support. Some Nvidia GPUs such as the GTX 9 and 10 series cards do as well.

Processing demands can be tested now

Inspired by a YouTube test, AppleInsiderused the 42-second Universal studios pre-movie “bumper” in 1080p transferred from Blu-Ray from the opening of music and the black screen through the animation, and back to a black screen as a test bed. We then transcoded the video using H.264 and H.265 encoders in Handbrake 1.0.7, both set for 1000 kbit/sec on an 8-core, keeping file sizes and all other parameters the same.

The H.264 video clearly had more compression artifacts than the H.265 video. Plus, the movement was smoother in the HEVC video than the older codec.

Compression time was more than double on the 2012 8-core Mac Pro used for conversion. The transcoding progressed at 41 frames per second with HEVC on the average, and 94 frames per second with H.264.

Apple may be going it alone, again

HEVC is not open source. As a result, there are a few codecs designed for 4K content.

Google’s VP9 used in YouTube and currently not supported in Safari is available now. The Alliance for Open Media’s AV1 is expected to see the light of day before the end of 2017.


It is not clear who Apple has chosen to license HEVC from —but it is likely around $25 million annually, given MPEG LA’s terms for using the technology.

Apple has not declared any intention to natively support VP9, nor AV1. The lack of support is cited as a reason why 4K content will not play through a video embedded in Safari.

More than just High Sierra

While Apple doesn’t have 4K content on the iTunes Movie or Television stores right now, it will. To keep Apple’s costs down, it needs wide support of whatever codec it can manage that will keep bandwidth demands to a minimum.

HEVC is that codec. Bringing it to iOS and macOS is only the start. We suspect that Apple CEO Tim Cook’s effectively glossing over tvOS at the WWDC keynote and quick comment that “you’ll be hearing a lot more about tvOS later this year” means that we will see the release of a 4K Apple TV sooner rather than later.

The inclusion of the HEVC codec is transformational, in the same way that H.264 was a decade ago. It will allow for the quality that Apple users demand, while meeting the needs of Apple itself, at the same time.


The post HEVC promises to keep quality high, file sizes low for videos, photos appeared first on Android News.

Check Also

20 Best WordPress Themes for Auto Repair

Are you looking for the best WordPress themes for auto repair or car dealership business? …

Leave a Reply

Your email address will not be published. Required fields are marked *