Your Facebook Messenger will Soon be Flocked with Ads

 

Ever since the launch of Messenger back in 2011, the popular messaging service from Facebook lacked a concrete monetization plan. Stan Chudnovsky, Product Head of Messenger at Facebook has now announced that the social media giant aims to introduce Messenger home screen ads by the end of this year.

Facebook-Messenger-Home-Screen-Ads-e1499877849488

Facebook has been experimenting various methods to generate revenue from Messenger. Recently, it allowed businesses on to get in touch with prospective customers by sending sponsored messages on its platform. With that said, sponsored messages could only be sent to users who had previously conversed with the said company. Needless to say, it failed to succeed as per Facebook’s expectation.

Finally, the social media giant is ready to introduce advertisements onto the messaging platform. These ads would appear on the Messenger home screen along with your list of messages. The advertisements will follow an auction-based model with the same sort of user targeting capabilities seen on Facebook and Instagram.

Facebook-Messenger-Ads-e1499877878175

The social media giant has been trying out ads in the Messenger app in selected areas of the world. Chudnovsky revealed that Facebook had been beta testing the Messenger home screen ads in Australia and Thailand since January. With the introduction of Messenger home screen ads, WhatsApp would be the only major Facebook product that would remain ad-free. Even that may change soon as rumors regarding WhatsApp advertisement plans are floating around in the industry for quite some time now.

Ad-blocking services have been growing exponentially since the past year, affecting the revenue of thousands of online business including digital media houses. It has however failed to affect segregated apps like Facebook, Twitter, and Instagram. Facebook currently draws a major bulk of its ad revenue from mobile users. Thus, it’s quite natural for the tech firm to bet big on Messenger home screen ads. It would, however, be interesting to see how Messengers users respond to these ads.

The post Your Facebook Messenger will Soon be Flocked with Ads appeared first on Android News.

Check Also

Download Xiaomi Mi A1 Android 9.0 Pie Beta Update

Good news for Xiaomi Mi A1 users, Xiaomi released the Android Pie beta for Mi A1 which is now available for beta testers in the Indian region. The update is a beta build and available as version PKQ1.180917.001.V10.0.2.0.PDHMIFK. The update brings Android Pie to Mi A1 and brings latest security patch. You need to follow the guide to Download Xiaomi Mi A1 Android 9.0 Pie Beta Update. The Android Pie for Mi A1 features a gesture-based navigation system, AI-enhanced improvements to the UI, Recent App Switcher, new Adaptive features (adaptive battery and brightness), and more. Download Xiaomi Mi A1 Android 9.0 Pie Beta Update from below to Update Xiaomi Mi A1 to Android Pie. To install Android Pie on Mi A1, your device must have rooted and TWRP Recovery installed on your device. If your device already has TWRP installed then Download Android 9 Pie for Xiaomi Mi A1 from below and install it manually. If you want to Install Android 9.0 Pie on Mi A1 without root then you have to wait for so..

Leave a Reply

Your email address will not be published. Required fields are marked *