Samsung named Asia’s best brand for six years in a row

Samsung announced earlier today that it was judged as Asia’s best brand for 2017 among 1,000 brands. The company has been bagging this award since the past six years. The list of Asia’s top 1,000 brands for 2017 was released by research agencies Campaign Asia-Pacific and Nelson, and more than 6,000 customers from 13 countries took part in the survey.

Campaign Asia-Pacific and Nelson said that Samsung achieved this win as it coped with the Galaxy Note 7 problem very well. The company was quite prompt and transparent in recalling the Galaxy Note 7. The successful launch of the Galaxy S8 and S8+ also contributed in winning this award. Apple, the US-based tech giant was placed second in this list, while Sony and Nestle bagged third and fourth positions, respectively.

The South Korean smartphone giant’s Galaxy brand was recently judged as the most valuable brand in Korea for seven years in a row. The company is prepping to unveil the successor to the Galaxy Note 7, the Galaxy Note 8 sometime in August. The phone will bring a dual rear-facing camera setup for the first time in a Samsung smartphone.

Asia's Top 1000 Brands 2017


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