Apple’s first ‘Made in India’ iPhones start hitting the market

Earlier this year, Cupertino-based tech giant Apple confirmed that it will begin assembling select iPhone models in India later this year. A trial assembly was started in late April, and now the first iPhones assembled in India have finally started to hit the market. For now, the ‘Made in India’ iPhone SE units are only available in select stores in Bengaluru. The 32GB variant is available for Rs.27,200 and the 128GB variant is priced at Rs.37,200.

As you would expect, the boxes too make it quite clear that the iPhone SE has been assembled in India. The imprint on the ‘Made in India’ iPhone SE boxes read “Designed by Apple in California, Assembled in India”. The iPhone SE units are being assembled in India by Taiwan-based Wistron, one of Apple’s original equipment manufacturer (OEM) for iPhones globally. The company is assembling the iPhone SE units in its facility at Peenya, an industrial hub of Bengaluru. While no numbers have officially been confirmed yet, Wistron is said to have shipped a few thousand units of the iPhone SE out of its Peenya facility so far.

Apple is expected to increase production of the iPhone SE models in India after the pan-India GST rollout on the 1st of July. Once the production picks up pace, Apple will begin shipping locally assembled iPhone SE units to resellers and retailers across the country. Some reports suggest Apple will also begin local assembly of the iPhone 6 and iPhone 6s handsets at Wistron’s Bengaluru facility later this year. Assembling its smartphones in India will allow Apple to lower the prices, which should help it take on rival Samsung in the sub-Rs.30,000 segment. In the January-March quarter, Samsung was the top premium smartphone vendor in India, snatching away the title from Apple, according to info published by Counterpoint Technology Market Research.


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